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Gamber-Johnson (Gamber) prides itself in offering high-value products designed and manufactured to provide unsurpassed reliability and durability. In order to preserve this reputation and encourage reseller partners to offer strong pre-and post-sale support and services, and to further enhance the Gamber-Johnson brand image and its competitiveness in the marketplace, Gamber is unilaterally instituting a policy of minimum advertised pricing (MAP). This Minimum Advertised Pricing Policy (“MAP Policy”) will become effective January 1, 2015, and applies to all resellers, including catalog and internet retailers (collectively, “Resellers”), who resell Gamber products to end users located in the United States and Canada.
Gamber greatly values its relationship with its Resellers and appreciates their efforts to sell and distribute Gamber-Johnson products and support our mutual customers. Through marketing funds, published sales materials (catalogs, sell sheets, website, etc.) provided at little or no cost, and direct sales support, Gamber actively encourages and supports the advertising and promotion of its products by its Resellers. This MAP Policy is adopted for the benefit of all Resellers and will be uniformly enforced.
The MAP Policy is unilateral and does not constitute an agreement between Gamber and the Reseller.
This MAP Policy has been unilaterally established by Gamber to protect the reputation of Gamber-Johnson as a brand and its products. This MAP Policy is also designed to ensure that Resellers have the incentive to invest resources into support and services for Gamber customers.
Q – Are prices shown on a Reseller’s website considered advertising? A – Yes. Those prices which appear on the main website pages or product pages are considered advertised pricing. Discounted prices shown on a “checkout” page or online quote page are exempt from the policy.
Q – Does this MAP Policy require a Reseller to sell at the MAP or above? A – No. The Reseller establishes the final price to the customer. The Policy is limited to the publication of advertised pricing only. Q – Is the MSRP an upper limit on the price a Reseller can offer? A – No. The Reseller establishes the final price to the customer. The Policy is limited to the publication of advertised pricing only.
Q – Can a Gamber Regional Sales Manager, Inside Sales Representative, or other Gamber personnel authorize a waiver or exception to the MAP Policy? A – No. Only the published MAP Policy reflects the official policy which will be uniformly applied to all Resellers in the US and Canada.
Q – Where does a Reseller find the MSRP for Gamber products? A – MSRP Price Lists are published from time to time and can be found on the Gamber website Reseller Gateway and are also available from Gamber sales personnel. The Price Lists are also sent to the Resellers periodically as changes are made or new pricing is established. Please see the website or contact your sales representative to ensure you have the latest Price Lists. List prices can also be found on the product pages on the main Gamber-Johnson website.
Gamber-Johnson determines, in its sole discretion, what is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases’ and the like.